Today's Market and a very special Four Letter Word!

To survive the economic conditions and climate we’re facing in the real estate industry we have to embrace one very special four letter word.  The word is “MORE.”  This word seems simple enough, yet it will have different definitions for many of us in the business.  Your definition of more will be dependent upon what you’re currently putting in now.

You see, this is a more market.  More hours, more contacts, more work, more energy, more enthusiasm, more everything because the market demands more.  If you’re not exactly where you want to be for the year, where do you need to apply MORE?  Take a few minutes this afternoon and really look at this question.  If you put in MORE _________ would you get the result you need?  What’s your blank?

The old adage, “work smarter, not harder” is being challenged in a market like this.  Because of the unusual circumstances it’s really important to apply both smarter and harder in your business today.  Hence, needing MORE once again!  More smarts, more ideas and more techniques would all fall under working smarter.  At the same time, more conversations, more appointments, more price reductions would fall under working harder.

When I look around at the agents who are succeeding in spite of the market conditions, I recognize quickly they have embraced this concept.  Yet, those who didn’t get it are still working more…more part time job hours, more desperate, more overpriced listings, more time spent with unqualified buyers.

Now, since you’ll find yourself in the “MORE” anyway, which outcome do you prefer?  More real estate business or more movement away from your goals?